Value of Brand Differentiation to Architects

As the competitive nature of our industry increases, so does the importance of branding. Architectural firms are largely not differentiated in the eyes of clients. A strong and compelling brand can attract profitable projects and clients in line with the firm’s, or individual’s, talents and creative ambitions. This session will help leaders of architectural firms and individual architects understand principles of branding and how to identify/develop a brand that creates value for themselves and their clients. Participants will be introduced to the business systems that need to be developed, implemented, and sustained to consistently deliver on their brand promise. 

Session Details

Session ID: 
55CE
Time: 
Thursday, May 25th, 2017: 4:00pm - 5:30pm
Accreditation: 
1.5 Structured/Core AIA LU
Venue : 
Shaw
Level: 
2
Room: 
204

Session Speaker(s)

Rowley Mossop

Principal & Management Consultant, Innovia Partners

Rowley Mossop leads Innovia Partners by providing clients with the insight and strategy they need to make transformation happen. He founded Innovia Partners in 2004 after his career as an editorial leader with The National at CBC TV News. Rowley’s background in the disciplines of business, media, design, and architecture informs Innovia’s unique approach to the challenges and potential of creative businesses.

Rowley is a Rotman MBA, holds a diploma from the Ontario College of Art and Design, and has a B.E.S. (Architecture) from the University of Waterloo.

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ARCHITECTURE 150
24-27 May 2017
Ottawa, Ontario

About Us

The Royal Architectural Institute of Canada and the Ontario Association of Architects have partnered to present the 2017 Festival of Architecture May 24-27, 2017 in Ottawa.

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Contacts

For general information, please contact us at:

  • festival@raic.org 
  • 1-844-856-RAIC ext 200
  • 613-241-3600
  • 330-55 Murray Street, Ottawa, ON K1N 5M3